5 Decisions That Will Propel Your Agency's Growth

We’re breaking down five key decisions that will move the needle in your business - from niching down to hiring your #2. Because let’s be real: staying stuck in client work, pricing based on hours, and taking on low-value projects isn’t going to get you there. These shifts will.

Scaling your agency isn’t about doing more - it’s about doing the right things. If you’re hovering around the multi-six-figure mark and wondering what it actually takes to break past the next revenue milestone, this episode is for you.

Stop spinning your wheels and start scaling intentionally, grab a notebook and tune in.

What to Expect From This Episode:

The Five $500K Decisions That Will Scale Your Agency:

• Moving from generalist to specialist – Why getting specific attracts better clients and bigger budgets
• Creating scalable, productized offers – How to grow without constantly reinventing the wheel
• Shifting from hourly to value-based pricing – Because you shouldn’t be punished for working efficiently
• Hiring your #2 – The role that actually frees you up to grow
• Setting a minimum engagement threshold – So you stop wasting time on low-value projects

Key Takeaways:

• Why niching down doesn’t mean limiting yourself - it means attracting the right clients
• How to transition away from custom scoping everything and build more profitable offers
• The real reason hourly pricing is holding you back (and how to shift your pricing model)
• How to bring on the right support so you can finally stop being the bottleneck
• The confidence shift that happens when you set a minimum engagement threshold

Real Talk Moments:

We get candid about scaling struggles, including:

• Why staying a generalist keeps you stuck in a cycle of chasing new business
• The pricing mindset shift that most agency owners resist
• How hiring a project manager or sales lead can be the game-changer you need
• The mistake of taking on every client who knocks on your door
• Why setting a minimum engagement is one of the most freeing things you can do

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Feeling stuck in your agency? Melissa helps agency founders break free from undercharging, overdelivering, and cycles that don’t serve them. No pitch, no pressure - just a real conversation about what’s possible for your business. DM Melissa on LinkedIn or Instagram to connect.

Interested in a 1:1 Strategic Brainstorming Session with Meredith? This session is a focused 50-minute consultation for entrepreneurs seeking targeted guidance and business insights. Dive deep into your most critical challenges, uncover opportunities, and develop actionable strategies. Book your strategy session here.

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• Email: hello@agencydarlings.com

About Your Hosts:

Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram.

Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram.

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