Welcome to Waverly Ave.
A business development and growth partner for six-figure creative agencies on their path to $1m.
We are reinventing the traditional agency model with a modern approach to scaling that doesn't depend on burnout.
A BIT ABOUT ME
Just between us founders…
If you're anything like me, you're here because you're tired of the hustle culture narrative that dominates the creative industry.
I've been on your side of things – navigating the highs and lows of new business, managing burnout, and questioning the conventional path to success.
If there’s one thing I learned in all my experiences, it’s that true fulfillment comes from rewriting the rules and defining success on your terms.
During my decade-and-a-half-long agency career, I’ve experienced almost every side of agency life – from being the employee, the manager, the leader, the consultant, the advisor, and the client.
I’ve partnered with over 25 agencies, navigating every growth threat we face as an industry - from burnout culture, commoditization, the great resignation, the rise of AI, RFP fatigue, and agencies as banks.
I started my business to redefine what success means in the creative industry. No longer bound by outdated norms, I partner closely with agency founders (like you) to grow their businesses with intention, putting people at the core.
Through these partnerships, we are reinventing the traditional agency model with a modern approach to scaling that doesn't depend on burnout.
INSPIRING ME LATELY…
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Reading
The Subtle Art of Not Giving a F*ck
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Watching
Love is Blind (duh)
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Listening to
The School of Greatness
&
Armchair Expert -
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Drinking
Daily Harvest Smoothies
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Jamming to
Beegees or Queen
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Farmer's Market Pick
Berries
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Window Shopping
Jenni Kayne
You need a thought partner on your business
that’s not working in your business.
I specialize in supporting founders like you to navigate through the maze of possibilities. Together, we'll uncover what truly drives you and your business, reverse-engineering a path that aligns perfectly with your vision and values.
Partnering with me, you'll have the space to comfortably pursue growth on your own terms.
Our style of partnership
When it comes to partnering with agencies, we're not your typical consultant.
We're committed to finding the right approach for you, ensuring that every
moment together feels personalized and intentional.
1. We build your business alongside you
We’re in it with you. This is not a self-guided course or group coaching program.
We maintain a small roster of clients so that we can get intimately involved with
every business.
2. We combine strategies to maximize results
We take a look at what’s working, what can be improved, and what can be introduced. We’re not one for traditional methods or “one size fits all”. We combine ideas to deliver the best possible results for each client.
3. We focus on quality over quantity
We’re not interested in vanity metrics and results for the sake of results. We view growth holistically. Growth is the confidence to charge more, to say no, to turn away the wrong clients. Growth is an increase in revenue. Growth is better clients that bring out the best in you and your team. Growth is sustainable and profitable.
“Working with Melissa was one of the best investments I've made in my business.
After growing my agency for nine years, I hit a bit of a roadblock. I lacked clarity and direction, and Melissa's perspective was exactly what I needed. She is both direct and kind, and helped me feel momentum in my business almost immediately.
Through our 1:1 program, Melissa worked with me to refine and package our services, develop a detailed business development strategy, and build out so many incredible tools to help me confidently grow and manage my business.
Since working with Melissa, I've been able to expand my network, connect with ideal clients, grow revenue, and - most importantly - feel so much more clarity and confidence in where the agency is going.”
